Early results show that Star's hot property has seen its all-India rating slip from 2.7 on Day 1 to 1.8 on Day 3, according to aMap, which measures all-India audience ratings covering more than 1 lakh towns.
Closely following a top management churn, Star India's top three shows - part of the famed "K" serials - have seen their television rating points plunge 20 to 30 per cent.
The company is believed to have paid around Rs 2-2.5 crore (Rs 20-25 million) for the integrated promotion of its PC as the 'computerji' on the show, said sources close to the deal.
It's raining written words in India as the industry rides a boom. More newspapers, magazines... and still more launches ahead.
This season has seen more calls from the youth and from women.
In Tamil Nadu, Moser Baer will sell its DVDs and VCDs through 7,000 retail outlets.
Television channels are increasingly bullish on the cartoon character-led licensing and merchandising business, as it is larger than the entire organised toy industry in the country.
In a surprise move, Star Network has appointed NDTV Media, the advertising sales company of NDTV, to sell advertising space on its online venture Indya.com for the Cricket World Cup event.
Star has sold ad slots for the show, which goes on air from January 22 at an estimated Rs 10-13 crore per sponsor, said sources.
Conditional access system notified areas in Mumbai have turned into a battleground with local cable operators and multi-system operators trading allegations
Jagran Prakshan Limited, publisher of Hindi daily Dainik Jagran, has rolled out its second newspaper brand, I-next, in Kanpur and Lucknow.
From being a one-off option, product placements are soon taking the form of a sustained campaign.
Most top executives of film production companies said that they would not like to sell rights of their films cheap.
With the Telecom Regulatory Authority of India making sure that the Delhi high court's order on conditional access system in cable TV is adhered to
In order to acquire scale, a host of news and current affairs broadcasters are looking at starting even entertainment channels.
The soap operas of Ekta Kapoor and Ravi Chopra are likely to be axed to make way for Kaun Banega Crorepati-III because Star Plus intends to reserve the one-hour primetime slot for the show that will be anchored by Shahrukh Khan.
The editor used a novel strategy to completely reinvent it, but what's ironic is that what began as a search for funds to expand may now result in a change in ownership.
Star Plus is where it is today, thanks to his creative genius, say Nair's friends and foes alike.
MTV Networks, a division of Viacom Inc, will launch two of its popular brands Nick and MTV in Pakistan. Nick, a children's entertainment channel launched in India in 1999, would be distributed in Pakistan by ARY Digital Network.
A day after its casting coup for KBC-III, Star is now planning to approach all the companies that use Shahrukh Khan as their brand ambassador to advertise in the new edition of the game show.
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